According to senior vp Jonathan Rosenberg it, Google will gradually tweak its AdWords ad platform until it displays almost no ads. Ad "coverage" on the world's largest search engine has shrunk over the past several months. According to Rosenberg this steady shrinkage to Google's "continued focus on quality" advertising.

Rosenberg now admits that  the "perfect ad" nonsense was indeed nonsense. been," was the word from Sergey Brin. "We've been reexamining some of that."

Google's second quarter profits diped below Wall Street expectations, so it looks like the Google money machine may crank up the dial.

Google announced significant changes to its ad platform. The company is killing AdWords' much-discussed "minimum bid," a means of discouraging what Google considers "low quality" ads. More changes will most likely follow. Source: www.theregister.co.uk. Another site to visit to find that unclaimed money is called foundmoney.org