New Reverse Mortgage Market Opportunity Report Gives Originators 'In-The-Know' an Edge

Reverse Market Insight announces new product for originators to target marketing and sales efforts in the reverse mortgage industry. Market size, penetration, volume trends and competitive statistics power effective marketing and sales results.

Aliso Viejo, CA (PRWEB) April 2, 2008 -- Doing their part to ensure another banner year for reverse mortgages, Reverse Market Insight, Inc. (RMI) seeks to improve the reverse mortgage industry's already incredible growth with the innovative new 'Market Opportunity Report'. Until recently, due to their "newcomer" status on the financial services scene, reverse mortgage originators have suffered from a profound lack of reliable market intelligence.

RMI's new Market Opportunity Report now allows key decision-makers to efficiently allocate both marketing dollars and sales representatives in geographic locations that offer the best chance to monetize their efforts based upon the size of new customer and refinance markets, average transaction amounts, and the degree of local competition. Knowing where a refinance strategy will be profitable or where the competition is likely to affect potential origination fees is key to maximizing revenues in this growing field. The report also conveniently illustrates those states and counties nationwide that would provide higher conversion rates (i.e., more customers and/or lower penetration) or better origination fees (fewer competitors), resulting in substantial improvements in marketing campaign ROI.

By launching this service, we are pleased to answer our customers' call for data-driven targeting information in an increasingly competitive reverse mortgage marketplace and underscore our commitment to innovative reverse mortgage intelligence solutions

The Market Opportunity Report will also benefit reverse mortgage business planning, as lenders will now understand the actual size of the total market opportunity for reverse mortgage originations, as well as have the ability to compare recent growth rates to quickly identify the most active markets. This report compliments RMI's first offering, the already successful HECM MIC report, which provides origination units volumes, market share and active lenders counts, including growth rates and distributions, across multiple geographic regions nationwide. "By launching this service, we are pleased to answer our customers' call for data-driven targeting information in an increasingly competitive reverse mortgage marketplace and underscore our commitment to innovative reverse mortgage intelligence solutions," said John K. Lunde, President of RMI.

To inquire about purchasing the RMI Reverse Mortgage Market Opportunity Report and receive a free sample report, send an email to info@rminsight.net or call RMI directly at 949-429-0452.

About RMI -- Reports, KPIs (key performance indicators) and Metrics are useless unless they are rooted in a solid understanding of your business. RMI's unmatched experience with and exclusive focus upon the reverse mortgage industry allows for trusted solutions to your most difficult problems. Providing the complementary services of Market Intelligence, Business Intelligence, and Reverse Mortgage Consulting, RMI offers unique expertise and unparalleled excellence in strategic decision making for the reverse mortgage industry.

http://www.RMInsight.net